It’s important to choose the right font for your business signage so that you can give customers a positive first impression. You should consider readability, legibility and overall aesthetic appeal. Stick to simple, easy-to-read fonts and avoid overly decorative or complex ones. Also, make sure the font matches the overall branding and message of your business to create a coherent and consistent experience for the customer and increase brand presence. We at Perth Stripes and Signs can help you choose the right font for your business signage.

Stay on Brand

A font should communicate something about your brand. If your logo uses one font, and then your signage uses something completely different that communicates a contradictory message, then you risk confusing your customers. Find a font that works for your brand and the types of products or services you offer. Be consistent and seek advice from your chosen signage business to make sure your sign will be clear and legible. There are a few key elements of different fonts that will influence their suitability. These include:

  • Serif: These fonts have ‘feet’ on each letter and are widely used by some of the world’s most famous brands. 
  • Sans Serif: The ‘feet’ are removed to create a clear and minimal typeface that works particularly well for digital formats.

Use Space Creatively

When you have chosen the right font, you can use text to create interesting shapes, visual forms and customisable designs that will draw attention to your signage. The way you use white space is just as important as your text because it determines how clear and how appealing your signage will appear to customers. You should have just the right amount of white space to stand out and be understood. A lot of white space might make the print appear harsh or claustrophobic. To make the most of your available area, experiment with your arrangement until all the elements come together to create an appealing message to increase brand awareness.

Get Professional Advice

Perth Stripes and Signs is a local signage business with a professional and experienced team who can provide you with expert advice on fonts for your brand signage. We can deliver a customisable design that will allow you to use a range of elements to create the signage you need. Speak to our team today if you’re thinking about which font to use and we can help you make the right choice. With a long and proven track record for helping clients create high-quality, impactful signage, you can rely on us every time.

Contact Perth Stripes and Signs today for expert advice and guidance on brand signage from our experienced and professional team. Call us now on 08 9249 9393.