Find out why colour association and brand colour psychology impact how customers view your custom signage for your business in this guide by Perth Stripes and Signs. If you want to stand out and ensure that potential customers recognise your brand, then high-quality signage is essential. It helps your business stand out, promotes brand awareness and attracts customers to your store or location. Custom signage also allows you to communicate important information about your business and products. By investing in custom signage, you can create a professional image for your business and increase its visibility in the community.

Create Positive Associations

A distinctive sign creates brand awareness through colour association. Memorable branding stays in people’s memories in a way that means they know instinctively when they see your signage without even having to read it properly. Colour psychology is a powerful tool to make your business stand out as it allows you to become part of the general consciousness of the community so that when a potential customer needs the product or service you offer, your business immediately comes to mind.

Help Customers Find You

It might seem obvious, but if your sign isn’t eye-catching enough, then customers simply won’t be able to find you. Think about the surroundings where your sign will be placed: which colours will contrast well, and what design elements can you use to make it as distinctive as possible? We know that businesses do miss out on customers because of unclear signage, so make sure you don’t lose out by making your sign large and easy to read whilst using expert advice from your signage company to design digital signage that really works for you.

Project Quality

If your sign has a quality design and build, it creates a connection in the customers’ minds with the quality of your products or services. Your sign helps reassure the customer that they can rely on your business for what they need. It is better to spend more on durable, high-quality bespoke signage than it is to get one that is less expensive and of inferior quality.

Get Your Free Quote

Speak to the team at Perth Stripes and Signs and we can help you to design digital signage that will help your business. With a long and proven track record of serving local business owners and delivering real satisfaction, you can rely on us to match your needs.

Call Perth Stripes and Signs for a comprehensive service today and get the custom signage you need to help your business thrive. Call us on 08 9249 9393.