The professionals at Perth Stripes and Signs, who specialise in custom signs in Perth, can advise you on how to create eye-catching promotional signage for your Malaga company. This post is an introduction to designing effective signage that will attract the attention of your target audience.

The placement of signage is critical to the success of any company. Let’s have a look at the benefits of having custom A Frame signs designed as well as the ways in which our team can help you maximise the effectiveness of your signage.

Understanding the Goals of Promotional Signage

The goals of promotional signage include:

● Standing out from the competition
● Brand identification
● Targeted promotion to particular groups

Brand awareness can be cultivated with the use of custom signage. Creating eye-catching signage is a great way to promote your brand’s image and message to potential consumers. It also lets you display your brand in a way that stands out from the crowd, which increases your chances of being thought of favourably by your audience.

Targeting certain age ranges, financial brackets, and geographical regions is also possible with custom signage. Your advertising efforts will be more successful if you can cater to your target demographic, so creating messaging that will directly appeal to these groups is a smart move.

Design Principles for Promotional Signage

There are a few key design principles to consider if you want to create really impactful retail, hospitality or real estate signage in Perth.

The first is that simplicity is best. Your communication needs to be straightforward and easy to understand. Signage that is too crowded with text or visuals will be less effective. Your personalised signs will also be far more successful if you pay close attention to colour selection. Pick hues that are both visually appealing and in line with the values of your business.

Choosing the Right Signage Type and Placement

Naturally, your signage needs to be visible to as wide an audience as possible, and to achieve this you need the right sign type and the ideal location. If your signage will be outdoors, then choose signage that can withstand all weathers and be visible day and night. For indoor signage, consider the surroundings and choose a sign type that can be prominently displayed where it will be noticed by passersby. Talk to your sign printing professional at Perth Stripes and Signs if you need advice on choosing the right type of custom signs in Perth.

At Perth Signs and Stripes we can advise you on sign type and placement, as well as helping you to create custom A Frame signs, vinyl banners or real estate signage in Perth. Our comprehensive sign printing service includes everything you need. Contact our knowledgeable team today for guidance. You can call us on 08 9249 9393.